Revitalizing Art Production Foundation Digital Presence

My Role

UI/UX Designer | Web Designer

Tools

Figma, Webflow, Adobe Illustrator

Year

2024

Overview

As the lead designer at Marlink, I spearheaded the redesign and implementation of Fundatia Art Production’s website, transforming an outdated digital presence into a modern, engaging platform. This project highlights my expertise in UI/UX design, branding, and web development. Explore how I revamped Fundatia Art Production’s online identity to resonate with their artistic vision and engage a broader audience.

 

For this project, I used Webflow to bring the design to life, ensuring a seamless, responsive, and visually captivating user experience. Leveraging the power of Webflow, I transformed the initial Figma designs into a dynamic and fully functional website. This case study showcases my proficiency in UI/UX design, branding, and Webflow development, highlighting my ability to deliver impactful digital solutions.

The Challenges

The challenges were :

 

  • Redesigning a highly outdated website with a modern, user-centric approach within a tight timeframe.
  • Reinventing the brand identity to reflect Fundatia Art Production’s creative essence.
  • Balancing the foundation’s rich content with an intuitive and accessible user experience.
  • Maximizing the capabilities of Webflow to implement complex design features and interactions efficiently.

User Flow

A user flow is a visual representation of the steps that a user takes to complete a task on a website or app. It is a way of understanding how users interact with your product and identifying any areas that may be causing problems.

 

Navigating through Eat IQ’s website is a breeze, thanks to a streamlined user flow meticulously designed for simplicity. As the designer, I crafted intuitive navigation pathways and clear signposts, ensuring users can effortlessly explore the app’s features and benefits.

Brand

In addition to the website, I was responsible for revitalizing Fundatia Art Production’s brand identity. The goal was to create a visual identity that truly reflected the foundation’s artistic mission and resonated with their audience.

Logo Exploration:
The branding process began with extensive logo exploration. Below, you can see a series of initial concepts and iterations that led to the final design. Each exploration aimed to capture the essence of Fundatia Art Production’s creative spirit and artistic heritage.

Final Logo:
The new logo, was carefully crafted to embody the foundation’s vision. These elements were seamlessly integrated across the website, reinforcing the brand identity at every touchpoint.

Home Page

The first step in the redesign was establishing a strong visual identity for the brand. I developed a cohesive color palette and branding elements that were consistently applied across the website. Using Webflow, I implemented these elements as Global Styles, ensuring uniformity and brand recognition throughout the site.

 

The homepage serves as a gateway to the foundation’s offerings, blending aesthetic appeal with functionality. Every aspect of the page, from the hero section to the footer, was designed to captivate and inform users, guiding them through the foundation’s story.

Before the Redesign:
Below are some images of the old website, highlighting the challenges and design flaws that needed to be addressed.

Establishing the New Visual Identity:
To breathe new life into the brand, I developed a cohesive color palette and branding elements that were consistently applied across the redesigned website. Using Webflow, I implemented these elements as Global Styles, ensuring uniformity and brand recognition throughout the site.

After the Redesign:
The new homepage serves as a gateway to the foundation’s offerings, blending aesthetic appeal with functionality. Every aspect, from the hero section to the footer, was designed to captivate and inform users, guiding them through the foundation’s story.

Other Pages

Here’s a preview of some other key pages from the Fundatia Art Production website. Each page was designed with a focus on user experience, consistent branding, and visual appeal.

Showcase

This section is dedicated to the key visuals and interactive elements that bring Fundatia Art Production’s website to life. Below, you’ll find a video walkthrough that highlights the dynamic features and user interactions I implemented in Webflow, along with a selection of design highlights from the project.

Conclusion

Revitalizing Fundatia Art Production’s website was more than just a redesign—it was about creating a digital experience that truly reflects the foundation’s artistic vision and mission. This project demonstrates my ability to lead a complex design process from concept to implementation, combining UI/UX design, branding, and web development to deliver a cohesive and impactful solution.