Enhancing Website Design with Positive Feedback
My Role
UI/UX Designer | Web Designer
Tools
Figma, WordPress
Year
2022
Overview
Doozyui.com stands out as a dynamic company website dedicated to offering cutting-edge UI solutions tailored for Unity. This project holds a special place in my portfolio, representing a pinnacle in my UI/UX design journey. Crafting seamless user experiences and visually compelling interfaces, it reflects my commitment to innovation and excellence in design.
Research
Found Issues:
Here is a list of difficulties I’ve discovered with this website:
- Very low views.
- Old Technology (I found that this website used an outdated version of WordPress and Avada Theme).
- There was no store where you could readily purchase the finished product. The aim with this store was also to offer additional applications.
- The website had several marketing flaws (it did not reflect the quality of the software product and did not show all of the final product’s capabilities) – more information below.
- There is no Call To Action button.
User Flow
A user flow is a visual representation of the steps that a user takes to complete a task on a website or app. It is a way of understanding how users interact with your product and identifying any areas that may be causing problems.
The first thing I did was to redesign the user flow and make the website easier to browse with the additional capabilities ( Store, Support, Feature and F.A.Q ).
Landing Page
I begin revamping the website and bringing it up to date.
The first step was to establish the brand’s colors and use them across the website. With Elementor, I grabbed all of the colors and saved them as Global Colors.
I saw in Google Analytics that more than 85% of people approach the website through desktop, therefore I created some hover animations to bring the page to life.
This is a BEFORE and AFTER example of changes of the landing page.
Let’s check out the final landing page now:
Documentation and Shop
Documentation
The integration of the Better Docs plugin played a crucial role in facilitating the development of extensive documentation. Its significant assistance greatly contributed to the successful implementation of this comprehensive documentation for our project.
Shop
Utilizing Woocommerce as our primary plugin for the shop enabled us to swiftly establish a fully functional web store. This efficient choice played a key role in expediting the development process and ensuring a seamless online shopping experience.
Results
The chart illustrates a remarkable exponential growth in the number of views, surging from an average of 750 concurrent users to 7.8k users by March 2023, owing to the collective impact of these enhancements.
